Letter to a biker

Who better than the victim of a road accident to talk about the potential risks of riding a two-wheeler while ill equipped?
We created operation Letter to a Biker: the distribution of testimonials from road accident victims in the form of handwritten letters.

Left on two-wheelers parked throughout all major French cities, these letters recounted poignant stories to the owners. Receptive yet saddened, and sometimes shocked, they quickly realized the importance of using safety equipment.

Learning from one’s mistakes is a good thing, but learning from those of others means not making them at all.