How do we entice journalists, influencers and the general public to watch a program where paleontologists dissect an incredibly realistic replica of a Tyrannosaurus?
National Geographic
T-Rex Burger
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You sauté the dinosaur
A 4-ton T-Rex. 2 tons of carcass. 300kg of ribeye. 70kg of gizzard. We decided to give them a little taste.
We created the T-Rex Burger. In partnership with the restaurant The Beast, chef Zachary Gavillers, and paleontologist Sébastient Steyer, we created a prehistoric recipe.
Duck, ostrich, and a few other secret ingredients combine to produce an unprecedented result: a strange marriage between its stringy texture and very strong taste, a reminder of the good old Cretaceous period.
The totally new and unusual dish was unveiled in the course of a sneak preview party, then offered on the restaurant’s menu for a month.
700
euros in media coverage
91
press mentions
110
million (estimated audience)
Récompenses
Grand Prix Stratégies de la Communication Événementielle
Prize for best external communication and / or public relations event program
Les Trophées de l'Événement
Prize for the best public relations event
Silver at the TOP COM Grand Prix Consumer
Public Relations category
