Excessively me

We’ve energized the Mes Galeries loyalty program with a new tagline: Excessively me. Promoting individuality, the tone works on the first-person level (that of the clients) and adapts to each of the brand’s key periods through impertinent, complicit teasers. So, before an upcoming sale, a single cry is heard: “Me first!” - and presents the program’s exclusive advantage: “Nothing can stop me, not even Red Dots”.

And to celebrate the launch of this new program? Toilet Paper, the creative studio responsible for Galerie Lafayette’s advertising visuals, riffed on our tagline to come up with an explosive visual. The program became an oversized power generator, appearing in stores all over France.

So, naturally, we decided to generate an explosion of generosity! In all of the Galeries Lafayette store locations in France, we created a special event enabling customers to enjoy special oversized advantages through the Mes Galeries loyalty program. Thousands of new members enrolled across 54 store locations in the space of just 2 weekends. It’s fair to say that Mes Galeries got an oversized launch!