Sécurité routière

Letter to a biker

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How do we convince motorized two-wheeler users of the need to wear the appropriate safety equipment - even if it sometimes seems cumbersome and unsightly?

 

01

Experience at the service of awareness

Who better than the victim of a road accident to talk about the potential risks of riding a two-wheeler while ill equipped?
We created operation Letter to a Biker: the distribution of testimonials from road accident victims in the form of handwritten letters.

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02

"Before, everything was running just fine"

Left on two-wheelers parked throughout all major French cities, these letters recounted poignant stories to the owners. Receptive yet saddened, and sometimes shocked, they quickly realized the importance of using safety equipment.

Learning from one’s mistakes is a good thing, but learning from those of others means not making them at all.

200

bikers and scooter users read these testimonials
Contact FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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