Sécurité routière

Gloves required

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How do we convince riders of motorized two-wheelers to respect the new law requiring them to wear certified gloves?

 

A tactical, tactile campaign

We created the very first abrasive flyer. Made with sandpaper, it recreated the unbearable sensation of skin on asphalt at 30 kph. Attached to the handles of two-wheeler vehicles, they made riding without gloves impossible. By simply unfolding them, the vehicle owners learned about the new law. All across France, this wake-up call reminded users of the need to use the proper equipment.

A sensory campaign for a sensitive subject.

←
→
14

150000

flyers installed
FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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