We created the very first abrasive flyer. Made with sandpaper, it recreated the unbearable sensation of skin on asphalt at 30 kph. Attached to the handles of two-wheeler vehicles, they made riding without gloves impossible. By simply unfolding them, the vehicle owners learned about the new law. All across France, this wake-up call reminded users of the need to use the proper equipment.
A sensory campaign for a sensitive subject.