For several years, the RATP and the Champérard guide have teamed up to pay tribute to French gastronomy – an unexpected association that came to life in the heart of the Parisian metro.
RATP
Famous chefs take the metro
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Metro, work, sleep...
Each day, thousands of commuters use the corridors of the metro to go to work. But between the packed wagons and weary expressions, this routine moment is often more dreaded than appreciated. What if we took advantage of the partnership with the Champérard guide to spice up RATP users’ daily routine?
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All aboard for a culinary journey
For 3 days, the Miromesnil metro station was transformed into a hybrid space situated between a canteen, a deli and a greengrocer to welcome Famous Chefs. On the menu: gourmet breaks for commuters who were able to challenge their tastebuds during blind taste tests and win prizes.
A winning recipe for the RATP, which improved its image amongst its users and generated mentions across media.
4
renowned chefs
130
m2 dedicated to gastronomy
48000
travelers per day
My Special
The metro is more than place of transit.
