RATP

Famous chefs take the metro

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For several years, the RATP and the Champérard guide have teamed up to pay tribute to French gastronomy – an unexpected association that came to life in the heart of the Parisian metro.

 

01

Metro, work, sleep...

Each day, thousands of commuters use the corridors of the metro to go to work. But between the packed wagons and weary expressions, this routine moment is often more dreaded than appreciated. What if we took advantage of the partnership with the Champérard guide to spice up RATP users’ daily routine?

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02

All aboard for a culinary journey

For 3 days, the Miromesnil metro station was transformed into a hybrid space situated between a canteen, a deli and a greengrocer to welcome Famous Chefs. On the menu: gourmet breaks for commuters who were able to challenge their tastebuds during blind taste tests and win prizes.

A winning recipe for the RATP, which improved its image amongst its users and generated mentions across media.

4

renowned chefs

130

m2 dedicated to gastronomy

48000

travelers per day
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My Special

The metro is more than place of transit.

FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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