Oh key

Oh key

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How do we build a simple, fun and reassuring brand image and create an impactful campaign to launch a simple object that offers daily protection?

This little box is a truly smart accessory for protecting yourself against infectious agents present on all of the surfaces we touch on a daily basis. Because it retracts after each use, it stays well protected inside its box. So, when you put it away, it doesn’t contaminate your loved ones, your fingers, or your bags!
Plus, it contains a refillable hydroalcoholic solution spray!
In short, it has everything it needs to become an everyday essential object.

So, we came up with a name for it that sounds like a validation. Oh key is almost an interjection – it’s dynamic, bubbly, and reassuring. With Oh key, it’s clearly OK.

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We created a round, warm visual identity using fresh colors, and based solely on a logo. The type face is balanced, with occasional variations in thickness to lend rhythm to the ensemble. The main graphic symbolizes the object itself, using a rectangle with rounded edges out of which emerges the word “key”. This echoes the Oh Key hook that enables users to grab hold of doorknobs.

The green, pink and yellow colors definitively place Oh Key in the range of clever day-to-day objects rather than in the medical register. It becomes the essential ally for enjoying a relaxing day, and should always be kept in your pocket.

To launch the object, we set up a fundraising campaign on the site Ulule, reinforced by a PR component and an awareness strategy across social networks for guaranteed visibility.

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550

achievement of pre-order objective

10

national and local press mentions
Oh key

My Special

A little help to keep us safe

FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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