National Geographic

Ubermars

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How do we introduce the general public to a docu-fiction series that projects us into the colonization of Mars, over 70 million kilometers from Earth?

 

01

3, 2, 1... Blast off!

So close for scientists yet so far away for us, the red planet still holds its fair share of mysteries and raises numerous questions: with the radiation, can we still wear bikinis? Given the gravity, can we still play soccer? And how do we get home after a party at the Olympus Mons Club? A fundamental question that we decided to address.

02

Wheels on Earth, head in the sky

To reassure future generations about this existential question, we created UBERMARS, the first ever martian car service.

For 2 days, Parisians got the chance to try out this service of the future. With one click on the UberMars tab of their application, a space rover appeared to take them on a Martian tour of the capital.
During the trip, in lieu of traditional Uber candies, passengers received a survival kit with a water pouch and vacuum-packed rations because, you never know, all it takes is a traffic jam on the ring road to go from a 30-minute to a 7-month ride.

A remarkable, unusual and immersive experience for our lucky explorers, and a record-breaking audience for the series!

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3

rovers

5000

rides requested

909000

social network interactions

1738290

estimated audience… and in awe
FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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