National Geographic

T-Rex Burger

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How do we entice journalists, influencers and the general public to watch a program where paleontologists dissect an incredibly realistic replica of a Tyrannosaurus?

 

You sauté the dinosaur

A 4-ton T-Rex. 2 tons of carcass. 300kg of ribeye. 70kg of gizzard. We decided to give them a little taste.

We created the T-Rex Burger. In partnership with the restaurant The Beast, chef Zachary Gavillers, and paleontologist Sébastient Steyer, we created a prehistoric recipe.

Duck, ostrich, and a few other secret ingredients combine to produce an unprecedented result: a strange marriage between its stringy texture and very strong taste, a reminder of the good old Cretaceous period.
The totally new and unusual dish was unveiled in the course of a sneak preview party, then offered on the restaurant’s menu for a month.

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110

700

euros in media coverage

91

press mentions

110

million (estimated audience)

Récompenses

Grand Prix Stratégies de la Communication Événementielle

Prize for best external communication and / or public relations event program

Les Trophées de l'Événement

Prize for the best public relations event

Silver at the TOP COM Grand Prix Consumer

Public Relations category
FR

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