How can we inform its neighbors of Ibis Styles’ desire to transform its spaces into real living environments that they can enjoy on a daily basis?
A logo that says it all
SHOWCASE THESE SERVICES VIA ADAPTATIONS OF WHAT BEST SYMBOLIZES THE BRAND: ITS LOGO.
To highlight the diverse range of services offered, we transformed the famous pillow into objects referring to various ibiservices.: a basket of vegetables to illustrate fresh produce delivery, a bouquet of flowers for the florist services, a dumbbell for the exercise classes… To send a clear message: you don’t have to stay at an Ibis to enjoy its services.
This concept was broadcast via an ultra-local, personalized media campaign in the vicinity of the hotels to guarantee that it reached neighbors likely to show interest in these services.
More than nighttime places, my hotels are living spaces.Discover more projects with ibis