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How can we inform its neighbors of Ibis Styles’ desire to transform its spaces into real living environments that they can enjoy on a daily basis?

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A logo that says it all

SHOWCASE THESE SERVICES VIA ADAPTATIONS OF WHAT BEST SYMBOLIZES THE BRAND: ITS LOGO.

To highlight the diverse range of services offered, we transformed the famous pillow into objects referring to various ibiservices.: a basket of vegetables to illustrate fresh produce delivery, a bouquet of flowers for the florist services, a dumbbell for the exercise classes… To send a clear message: you don’t have to stay at an Ibis to enjoy its services.

This concept was broadcast via an ultra-local, personalized media campaign in the vicinity of the hotels to guarantee that it reached neighbors likely to show interest in these services.

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Thanks

Illustration

Camille Gobourg
FR

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