ibis

District B

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How do we use the new identity of Ibis Bercy’s concept bar to put it on the local map?

 

Branding

A NAME

We’ve called the space District B in reference to its warehouse past. In a nod to New York city’s Meatpacking District, we’ve anchored the space in the Bercy neighborhood history to make it an urban venue where new residents in the area can now meet up.

The District is the place to be, attracting a loyal community.

AN IDENTITY

The dense, largely geometric logo is also a reference to an industrial and commercial past, like the stamp on a container. The square in its center evokes tiles and checkerboard – both iconic elements of the bar.

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19
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Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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