We’ve called the space District B in reference to its warehouse past. In a nod to New York city’s Meatpacking District, we’ve anchored the space in the Bercy neighborhood history to make it an urban venue where new residents in the area can now meet up.
The District is the place to be, attracting a loyal community.
The dense, largely geometric logo is also a reference to an industrial and commercial past, like the stamp on a container. The square in its center evokes tiles and checkerboard – both iconic elements of the bar.