Agence de la Biomédecine

Life Watchmen

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How do we promote the bone marrow donor commitment to a public that doesn’t necessarily understand the context or importance of this action?

 

01

A lifetime commitment

Donating bone marrow is no minor commitment, nor is it an act with immediate consequences. By registering with France Greffe de Moelle, you commit to making a lifesaving donation to a compatible patient when the time comes. It might be tomorrow. In a year. Maybe never. And yet, by signing this register, you join the Veilleurs de Vie (Life Watchmen), the community of men and women watching over, bringing the hope of treatment to the sick.

02

From darkness to light

In the shadows of sickness, they are a light that gives hope. To symbolize this community of Veilleurs de Vie (Life Watchers), a monumental night-light was installed on Trocadéro Plaza. Like a lighthouse, this immense, luminous red sphere measuring 6 meters in diameter enlightened, reassured and showed the way. Passersby let it be their guide.
In parallel, spaces dedicated to exchange and raising awareness were installed in 10 cities throughout France to help the general public learn more, register, and leave messages of thanks and encouragement.

This installation provided clearer insight onto the mission of the Veilleurs de Vie (Life Watchers) and helped boost donor recruitment.

1

monumental exhibition

10

towns

430

press mentions
Agence de la Biomédecine

My Special

I'm offering a different perspective on bone marrow donation.

FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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