adidas

Into the Nite

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How do we immerse web users in the nocturnal universe of the Nite Jogger and its designers?

01

A 3D sound experience

We took customers on a nocturnal quest for the rapper Georgio via a completely immersive digital, 3D sound experience. They simply put on a headset, closed their eyes, and allowed themselves to be amazed. Using holophonic technology, the story comes to life around the listener, making him or her an actor in the scene.
Supported by a digital media campaign designed by the artist Georgio and implemented in-store, the content hosted on the site intothenite.fr took thousands of visitors on an all-night adventure in broad daylight.

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15

50000

teens took part in the Into the Nite experience

Thanks

Holophonic sound production

Chut on vous écoute / Pascal Rueff

Video production

Badass

Website

Cher ami
FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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