We took customers on a nocturnal quest for the rapper Georgio via a completely immersive digital, 3D sound experience. They simply put on a headset, closed their eyes, and allowed themselves to be amazed. Using holophonic technology, the story comes to life around the listener, making him or her an actor in the scene.
Supported by a digital media campaign designed by the artist Georgio and implemented in-store, the content hosted on the site intothenite.fr took thousands of visitors on an all-night adventure in broad daylight.
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