adidas

Store opening at Paris La Défense

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How can we make the new Adidas store stand out in the highly competitive shopping zone at Paris La Défense?

01

The temple of creativity

We took advantage of the launch of the new brand campaign, “Creativity is the answer” to make Paris La Défense a hotspot for creativity with the Adidas store as its starting point.

To do this, we brought together a community of urban designers for a month of challenges right in the heart of Paris La Défense.
The collective Hit the Road organized urbex runs in the surrounding maze of streets. Beatboxer Eklips challenged players with soccer balls to a rhythmic juggling battle. Juliet Murell, the designer behind VOGA, the sport combining the energy of yoga with the stylish pauses of vogueing, woke participants up with morning sessions hosted on the roof of the Grande Arche. And the collective Sneakers&Chill gave an artistic touch to countless pairs of sneakers entrusted to them by clients.

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400

participants ready to surpass themselves

1000

km explored

Thanks

Video credit

Florent Schmidt

Photography

Wlad Simitch
FR

Oh key

Oh key

adidas

Into the Nite

ibis Styles

Design me an Object

Sea Shepherd

Pollution d'avril

ibis Styles

Lit'maginaire

National Geographic

One Strange Screening

ibis

ibiservices

Médecins du Monde

Look precarity in the face

adidas

Store opening at Paris La Défense

National Geographic

Ubermars

Galeries Lafayette

Excessively me

ibis

District B

Sécurité routière

Letter to a biker

National Geographic

T-Rex Burger

Agence de la Biomédecine

Life Watchmen

Médecins du Monde

Opening Doors

Sécurité routière

Gloves required

Ministère de la Transition Écologique

Ocean Days

Médecins du Monde

Liberty Equality Health

RATP

Famous chefs take the metro

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